Sylvie’s experience as a UGC and content creator across tech, finance, lifestyle, and professional & legal services gives her a clear understanding of what performs, enabling her to guide creators and lead CentrPoint Studio with a conversion-focused approach, matching standout creators with leading brands.

With a strong grasp of what works across TikTok, Instagram, and paid media, she approaches content strategically to deliver measurable results, working closely with both brands and creators from concept to execution.

Elle oversees everything behind the scenes, from content workflows and creator management to brand partnerships and campaign execution, ensuring projects run efficiently while delivering highly effective and optimized campaigns.

Her legal background extends into the creative space, where she has reviewed and negotiated brand partnership contracts across tech, digital, and content-driven industries. She ensures every collaboration is strategic, professionally structured, and built to protect the agency, its creators, and long-term brand relationships.